Your AdChoices 101

YOUR ADCHOICES 101

What's that blue pointy thing that I keep seeing all over the internet?

It’s the Advertising Options Icon. It’s a clear sign that companies are trying to make the Web ads you see better reflect your online interests. It’s there to keep you informed about how and why ads are being made more relevant
for you.

How to spot the icon

WHERE WILL YOU SEE THE ICON?

Quite simply, wherever companies are engaged in interest-based advertising. Just look near the corner of your online banner ads, like so.

WHERE WON’T YOU SEE THE ICON?

Print ads (not clickable yet), tattoos (so far), African safaris, and other places without online advertising.

What do you have to do?

Nothing. Companies that are helping to customize your online advertising experience show the Icon to let you know when they’re engaged in interest-based advertising. You don’t have to change anything in order to have information about your online interests used to make the ads you see more relevant. But you’re in control: If you want to find out more or make choices, you simply click through the Icon.

Still have questions?